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What’s the Difference Between Demand Gen and Lead Management? [Whiteboard Video]
A guest post by Lauren Carlson of Software Advice (with video of the Daily Fix’s own Carlos Hidalgo) One of the best perks of living and working in a city like Austin, Texas, is the talent that rolls...
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Why the 5 Pillars of Online Marketing Matter Now More than Ever
A guest post by Dan Mckee of Sparkplug Digital. When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on? From time to...
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Free Friday: Downloadable B2B Content Marketing Report 2012
On this Free Friday, we’re offering you the downloadable “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” report. It’s a detailed look at various aspects of content marketing. And unlike...
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The Biggest Challenge for Marketers: Engagement
A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today. The...
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Free Friday: Attend DMW to Broaden Your Content Marketing World
The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on...
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The Evolution of Social Business [Infographic]
A guest post by Haydn Shaughnessy. People are saying that 2012 is the year of social business—making social sound like one more passing fad. In fact, when you look into the background of what goes into...
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Popularity Is for Losers: Why Smart Businesses Don’t Care About Fitting In
A friend of mine used to tell her kids, “I don’t care how well you do in school, just so long as you’re popular.” She was joking, of course, but this joke perfectly highlights the problem with...
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Free Friday: Become a Smarter Marketer on Demand
Want to give your marketing know-how a boost? On this Free Friday, we’re offering you the opportunity to enjoy our Digital Marketing World: Smarter Marketer virtual conference on demand. MarketingProfs...
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Pop Quiz! Are Best Practices Evil?
A talented musician friend told me a story that went something like this… When learning a classical piece for guitar, my friend didn’t want to follow Segovia’s fingerings. Being a headstrong youngster,...
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To Grow Revenue, Create a Revenue Department [Infographic]
Your marketing and sales departments are no longer aligned with the way buyers make purchase decisions.Consider the following facts. In 2011, one in four new purchases started with an Internet search....
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The New Google Search: Six Changes That Rocked the SEO World
In a little over a year, Google has rendered 10 years of SEO dogma mostly useless. Go ahead and throw out everything you used to hold dear, such as link building, keyword-rich content, internal links,...
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Savvy Advice From Savvy Auntie: The Three Elements of Business Success
Melanie Notkin, guest on this week’s episode of the Marketing Smarts podcast, launched SavvyAuntie.com in 2008. The site quickly garnered media attention, interest from sponsors, and, most importantly,...
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Five Tips for Developing an Adaptable Approach to Online Marketing
In Lee Odden’s new book, Optimize, Odden suggests that companies need to have an “adaptable approach” to content and online marketing. During this week’s episode of Marketing Smarts I asked Odden what...
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Is Your Marketing Out of Shape? Back Up Your Goals With Actions
I have a secret. I’ve kept it from most of my colleagues and coworkers for some time now. The sad truth is this: Seven years ago, I weighed close to 205 pounds. And I stand all of 5 feet, 9 inches. So,...
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Quick Tips for Developing Effective Lead Qualification Criteria
A guest post by Ruth P. Stevens. The best way to develop qualification questions is to set the criteria in concert with your sales team. Sit down with a couple of sales managers or a few top sales...
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Five Tips for Crafting a Tablet Strategy (Yes, Tablets Need Their Own Category)
Newsflash: The iPad is revolutionizing mobile shopping. OK, so that may not seem like news as we’ve known that tablets are driving new shifts in consumer and business behavior that change the way...
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Sales Should Report to Marketing
For good or ill, our Marketing Smarts podcast is not really known for stirring up controversy (I’m working on it, though!). However, we came fairly close to being controversial on July 10 when the...
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Hey, B2B Mobile Marketers: Want a Chance to Speak at the MarketingProfs B2B...
Are you a mobile marketer who focuses on business to business? Do you have a good story to tell? Enter our Case Study Challenge for a chance to be a featured speaker at the MarketingProfs B2B Forum...
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Best-Practices Are Mythical (but They Do Serve a Purpose)
After interviewing Maddie Grant back in May, I wrote a post that asked, “Are best-practices evil?” I was prompted to ask the question because Maddie and her co-author Jamie Notter had said as much in...
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Business Is Not a Democracy: You Need a Decider
“Everybody should have a voice, but not everybody should have a vote.” That’s what Tom Fishburne told me when I asked him about ways that organizations could harness the creative potential of their...
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How Large Brands Can Scale Social Media [ebook]
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing. At the enterprise level, consistent engagement on social platforms is often considered too...
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Beyond Segmentation: Aim for Engagement Marketing
The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs? Increasingly, consumers demand offers, outreach, and an...
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Who Does Your Marketing Serve?
What if people were willing to pay you for the privilege of receiving your marketing materials? A while back, I spoke with Laura Fitton about the idea of “useful” marketing, and we thought that, if you...
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Just Reusing Your Content Isn’t Working Anymore
As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s...
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Building a Business Means Building a Community
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they...
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Four Must-Haves for Enlightening Your Customers
If you want customers to converse with you, and about you, you’d better enlighten them first and foremost. (No, I’m not talking about bringing your customers up to a mountaintop so they can converse...
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SXSW Interactive 2013: Six Takeaways for Marketers
The South by Southwest (SXSW) Interactive Festival had more than 24,000 registrants and offered hundreds of sessions. There were more panels for B2B marketers than ever this year. We braved the lines...
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iStrategy Miami: Crucial Takeaways From the Digital Marketing Event
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social...
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Content Marketing World 2013: Eight Takeaways for Marketers
Content Marketing World 2013 brought more than 1,700 marketing professionals to Cleveland, OH, to discuss the future of marketing. Between featuring Jay Baer at the beginning and actor William Shatner...
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Are You Using the CBD Model to Understand Your Customers’ Buying Decisions?
Companies continue to shift money to content marketing and content “experts” abound. However, many marketers still miss the mark with content strategy because they don’t understand their target...
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